Reputation Management — strategically important direction for building a positive image of a particular person or organization.
Reputation management includes several components: identifying facts that harm reputation, using feedback channels to react or early identify possible negative consequences for reputation, as well as creating positive information occasions around this person or company/organization.
The main task of reputation management is to eliminate negative information in the media space and fill it with positive information.
A personal reputation project means not just being a notable person known in the right circles. It means being yourself and influencing how people perceive you. Working with the image of the organization implies a set of constant measures aimed at forming not just a positive image in the eyes of the audience, but, first of all, compliance with the needs of such.